This event will look at the role and application of behavioural science to improve health and wellbeing.
Public Health in Scotland is changing. The publication of public health priorities in June 2018 and establishment of a national leadership body for public health – Public Health Scotland in April 2020 provide an opportunity to drive a whole system collaboration to improve health and wellbeing.
Behavioural Science brings together insights from different disciplines including public health, economics, psychology, social sciences and management to better understand what drives and influences individual and organisational interactions and behaviours. Behavioural Science approaches can be applied to achieve change at the individual, organisational and policy level.
Public Health Reform in partnership with the Behavioural Science Centre based at Stirling University are holding a half-day seminar on Monday 18th November 2019 10am – 1pm.
The seminar will explore the concept of behaviour science and its application in policy and practice to tackle Scotland’s major public health challenges. At the end of the seminar, participants will have:
- Developed a better understanding of behavioural science as a multi-disciplinary discipline
- Considered how behavioural science can be applied to achieve change at an individual, organisational and policy level; and
- Applied behavioural science approaches in context of tackling Scotland’s major public health challenges
The seminar will be led by Dr Conny Wollbrant, Director of the Behavioural Science Centre.
Who should attend
The seminar will be of interest to public health professionals, national and local government policy leads and third sector organisations with an interest in improving health and wellbeing.